With the rising tide of globalized corporate advertising, brand identity remains a difficult topic to small size companies and solo entrepreneurs.
To answer the question, “Why should my customers care about what I do?” is a very difficult task that includes expressing the true essence of our beings. We struggle to articulate our brand story because at its very core, the essence of who we are and why we do what we do, comes from our bodies and not only thoughts in our minds.
This workshop is an opportunity to explore your brand identity through the language of the body: sensation, movement and breath. In this 13-hour workshop, you will learn the fundamental framework for embodied self-exploration, to empower a sense of self that is defined from the inside out, versus the other way around.
Through guided movement visualizations we will explore and align the archetypal energies of your mind, body and our products or services, to deepen our awareness of how these three converging currents define who we are and the way we engage with our consumers.
Guided by three experienced facilitators you will examine these qualities, how you uniquely define these concepts for yourself, and how archetypes power up your brand identity, expression and experience.
The workshop consists of guided movement visualizations, sharpening your brand identity and connecting with other participants about our unique insights and experiences to learn from each other, support one another in our inner-voyage, and success together.
In-depth insight into the features of your Brand and extreme confidence in telling your brand story (even if they wake you up in the middle of the night :)
A branding strategy that you can use to introduce yourself more effectively and create any promotional content for your business. It is designed in an interactive collaboration with experts one month before the three-day workshop of embodiment begins. Check the sample. (individual meetings from 10.February - 6.March)
An unforgettable weekend in a group of like-minded people, away from everyday hectic - enjoying the movement games, meditative visualizations, relaxation & dancing.
Archetypal Consultant and Facilitator of embodiment of archetypes workshops
Designer and hypnotherapeut.
Expertise in brands, entrepreneur and aikido master
1. day / friday
15:30 › Meeting Circle
16:30 › Mindful body-mind warm up
20:00 › Dinner
2. day / saturday
8:00 › Breakfast, introduction meeting
9:00 › Warm up that leads to meditative dance
10:00 › Archetype branding and embodiment - 1. part
14:00 › Lunch
15:30 › Visualisation in relaxed state
17:30 › Individual meetings
20:00 › Dinner
3. dan / sunday
8:00 › Breakfast, introduction meeting
9:00 › Warm up that leads to meditative dance
10:00 › Archetype branding and embodiment - 2. part
14:00 › Lunch
15:00 ›Practical tips for using your brand strategy
16:00 › Dinner
Identifying and harnessing your brand archetype is the most powerful way to reach its full potential.
Archetypes represent universal expression of meaning, behavior and communication.
They humanize your vision, mission and values and tell your story in a way that magnetically attracts the ideal customers and allows you to differentiate your brand from the competition.
Brand archetypes speak to your customers’ primary motivations that ultimately lead to engagement and trust, which is the foundation of a deep and lasting relationship of your brand and your consumers.
Regular Price: 395 €
What's included in the price:
presentation branding strategy for your brand
13 hours of embodiment and exploration of archetypes
in-depth insights from experts and guidance in how to clearly communicate and tell your brand story
The business challenge I solved in the workshop was to deepen and clarify about my own brand. I got to know my archetype, got concrete instructions on how to communicate and deliver messages to the public. The workshop is perfectly set up! It definitely requires full cooperation and dedication from the participant, which is the only right thing to do. Lots of practice in the form of dance and meditation and the right measure of theory. This is a completely different and unique approach to deepening your brand. Dance, meditation and theoretical knowledge that will bring you a lot of knowledge and enable consistency in your public appearance.
Barbara Nardoni
Barbara Nardoni Jewellry - LjubljanaI learned why an archetype is important, how it is used, which archetype is appropriate for our restaurant. Through dance, individual and group treatment, we learned how to effectively present our products to end users. The best experience was internalizing the idea through dance, designing speeches, designing a website using the right colors, fonts.
Nika Pisek
Ljubljana